WORK SAMPLES
Bringing Strategy to Life
This collection of work samples and case studies showcase my expertise in strategic communications, crisis management, media relations, and campaign planning.
From developing crisis response strategies to executing public relations campaigns and crafting engaging digital content, these projects highlight my ability to navigate challenges, shape narratives, and drive meaningful engagement.
Explore my work to see strategy in action.
Communications Campaign
SPCA of Texas Communications Campaign Proposal: Strenthening Vsibility, Enagement, and Stakeholder Trust
This strategic communications campaign was designed to strengthen brand awareness, donor engagement, and community outreach for the SPCA of Texas. Through media relations, digital marketing, and event planning, it aimed to elevate the organization's visibility and support its mission of animal welfare.
Collaboration
Crisis Communication Management Plan: Save The Children, USA
I led a team of peers in developing a comprehensive crisis communications plan for Save the Children. This plan outlined strategies for media response, stakeholder communication, and reputation management during a crisis. Through collaboration, research, and strategic planning, we created a clear, actionable framework to guide the organization through high pressure situations. Credit to collaborators can be found in the document.
Ethical & Legal Compliance
Ethical & Legal Compliance Artifact
This document ensures transparent, accurate, and accountable communication for the SPCA of Texas campaign. It outlines ethical standards, legal requirements, and compliance measures to uphold public trust and protect the organization's integrity.
Research
Two Countries Communications Plan: Neiman Marcus Group
For this project, I developed a strategic communications plan for Neiman Marcus Group's expansion into Toronto and Singapore. This plan analyzed market opportunities, cultural considerations, and communication strategies to position Neiman Marcus as a leading luxury brand in both regions.
Contributing to the Field
Crisis Communication in the Digital Age
Through my work, I explore the evolving landscape of strategic and crisis communication, particularly in the digital age. I focus on the intersection of technology, stakeholder engagement, and reputation management. My contributions aim to advance best practices in crisis preparedness, digital strategy, and organizational resilience, helping brands navigate complex challenges while maintaining public trust.
Planning & Development
New Department Management Plan: Neiman Marcus Group
I developed a New Department Management plan for Neiman Marcus Group Strategic Communications Department, establishing a structured framework for team roles, communication strategies, leadership approaches, and professional development initiatives. This plan enhances operational efficiency, team collaboration, and conflict management, ensuring alignment with the brand's luxury identity and commitment to innovation. By integrating best practices in strategic communication and digital engagement, this plan serves as a foundation for scalable growth, adaptability, and long-term success in the evolving retail landscape.
Implementation
Communications Team Timeline for Entry into Singapore: Neiman Marcus Group
The implementation framework ensures a structured, data-driven rollout of Neiman Marcus Group's expansion into Singapore. This approach integrates market analysis, stakeholder engagement, and culturally tailored messaging, followed by strategic execution through media, events, and digital outreach, ensuring seamless market entry and sustained brand growth.
Writing Samples
Strategic Messaging in Action
This collection highlights my strategic communication skills across various formats, including a business memo, op-ed, podcast segment, pitch letter, and donor letter. Each piece demonstrates my ability to craft persuasive, audience-tailored messaging that drives engagement and supports organizational objectives.
Communication Assets
Engagement & Outreach
This collection showcases a range of communication products designed to engage diverse audiences across digital print, and internal channels. From social media content and newsletters to media advisories and sponsorship materials, each piece reflects strategic messaging and brand alignment.
All Rights Reserved to Deuane Namathao 2025